January - February 2023
Adobe Illustrator, Adobe After Effects, Procreate
Graphic Design, Illustration, Art Direction, Marketing, Motion Graphics
I developed the theme for the UCLA Bearwear 2023 Spring Collection. I started by drafting three possible formats for the catalog, before selecting and revising this theme with the ASUCLA Marketing team. Although we did not have the photographs at the time of development, I planned out the outfit combinations and coordinated with our photographer for our finalized promotional images.
In Adobe Illustrator, I designed the logo, decorative assets, and headings used for the marketing campaign. After laying out the images and products, I used these assets to decorate the brochure with UCLA iconography synonymous with campus life.
I also animated the logo using After Effects for promotional videos on our media channels.
